Privacy policy

Last updated: August 20, 2026

Apex Heat operates this website and online store, including its related content, products, features, customer-support services, and tools (collectively, the “Services”). Apex Heat is powered by Shopify, which provides the ecommerce platform used to offer the Services.

This Privacy Policy explains how Apex Heat collects, uses, stores, and discloses personal information when you visit apexheat.co, make a purchase, communicate with us, contact customer support, interact with an automated assistant, or otherwise use the Services.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

The personal information we collect depends on how you interact with Apex Heat and may include:

  • Contact information, such as your name, email address, telephone number, billing address, and shipping address.

  • Order information, such as products purchased, order number, transaction history, returns, exchanges, cancellations, and shipping or tracking information.

  • Payment information, such as payment method, payment status, billing details, and transaction confirmation. Complete payment-card information is generally collected and processed securely by Shopify and its authorized payment providers rather than directly by Apex Heat.

  • Account information, such as login credentials, account preferences, saved addresses, and account activity.

  • Customer-support information, including messages, contact-form submissions, emails, call details, photographs, videos, product concerns, and other information provided when requesting assistance.

  • Voice-agent information, such as call audio, call transcripts, telephone number, caller-provided information, call summaries, and the reason for contacting us when you interact with an automated or AI-assisted telephone system.

  • Device and usage information, such as your IP address, browser type, device type, operating system, network information, referring website, pages viewed, links selected, and interactions with the Services.

  • Marketing information, such as communication preferences, responses to advertisements, and interactions with promotional emails or campaigns.

  • Information obtained from service providers and partners, including Shopify, payment processors, analytics providers, advertising platforms, manufacturers, distributors, fulfillment partners, shipping carriers, fraud-prevention providers, and customer-support technology providers.

Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be associated with an individual.

How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, submit a form, contact customer support, participate in a telephone call, request a return, or otherwise provide information.

  • Automatically when you browse or interact with the Services through cookies, pixels, log files, analytics tools, and similar technologies.

  • From Shopify and other service providers that support our store, payments, customer service, security, advertising, analytics, order fulfillment, and shipping.

  • From manufacturers, distributors, fulfillment partners, and carriers involved in processing or delivering an order.

  • From advertising, social-media, and marketing partners, as permitted by applicable law.

How We Use Personal Information

We may use personal information to:

  • Operate, maintain, and improve the Services.

  • Process payments and complete transactions.

  • Confirm, fulfill, ship, track, return, exchange, or cancel orders.

  • Communicate about orders, products, shipping, returns, refunds, warranties, or customer-support requests.

  • Recommend products or assist customers in selecting suitable products.

  • Provide customer service through email, telephone, contact forms, chat, or an AI-assisted system.

  • Create call summaries and route customer requests for human follow-up.

  • Detect, investigate, and prevent fraud, misuse, security threats, and unlawful activity.

  • Maintain business records and comply with legal, tax, accounting, regulatory, and contractual obligations.

  • Measure website performance and understand how visitors use the Services.

  • Personalize content, product recommendations, advertising, and marketing communications where permitted.

  • Protect the rights, property, safety, and security of Apex Heat, its customers, service providers, and others.

  • Enforce our Terms of Service and other policies.

AI-Assisted Customer Service and Call Recording

Apex Heat may use an artificial-intelligence-assisted system to answer or assist with customer telephone calls and other communications.

When you interact with an AI assistant:

  • You may be informed that you are communicating with an AI assistant.

  • The call or communication may be recorded, transcribed, summarized, and analyzed for customer support, quality assurance, training, security, recordkeeping, and service improvement.

  • Information you provide may be processed by third-party voice, transcription, cloud-hosting, and artificial-intelligence service providers acting on our behalf.

  • The assistant may collect your name, telephone number, email address, order number, and reason for contacting Apex Heat when follow-up is required.

  • The assistant may not have direct access to Shopify order records, live inventory, payment information, or other account information unless an appropriate integration is expressly enabled.

  • You may request human follow-up when available.

Do not provide account passwords, Social Security numbers, complete payment-card numbers, CVV security codes, or other unnecessary sensitive information to an AI assistant or through an unsecured communication channel.

By continuing a call after receiving a recording or AI-assistant notice, you acknowledge the disclosed use of the system, subject to any additional rights provided by applicable law.

How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate the Services, including:

  • Shopify and payment providers, which host the store, process transactions, support checkout, and provide related ecommerce services.

  • Manufacturers, distributors, suppliers, warehouses, and fulfillment partners, when needed to process, fulfill, ship, replace, return, or support an order.

  • Shipping carriers and logistics providers, when needed to deliver and track orders or resolve delivery problems.

  • Customer-support and communications providers, including telephone, email, messaging, AI-assistant, call-recording, transcription, and customer-management services.

  • Technology and security providers, such as website hosting, cloud storage, fraud prevention, information technology, and cybersecurity providers.

  • Analytics and advertising providers, which help us measure performance, understand customer interactions, deliver advertisements, and improve marketing.

  • Professional advisers, such as accountants, insurers, attorneys, consultants, and financial institutions when reasonably necessary.

  • Government agencies, regulators, law enforcement, courts, or other parties, when disclosure is required by law or reasonably necessary to protect legal rights, prevent fraud, enforce agreements, or respond to lawful requests.

  • Parties involved in a business transaction, such as a merger, sale, financing, reorganization, or transfer of all or part of the business.

We do not disclose personal information to unrelated third parties solely in exchange for money. Certain advertising or analytics activities may be considered “selling,” “sharing,” or “targeted advertising” under some state privacy laws, even when no money is exchanged. Where applicable, you may have the right to opt out of those activities.

Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information to operate and improve the ecommerce services it provides to Apex Heat and its customers.

Information submitted through the Services may be transmitted to Shopify and its service providers in the United States or other countries. Shopify may also process information obtained from your interactions with this store and other Shopify merchants to provide enhanced features, fraud prevention, analytics, personalization, and advertising services.

You can learn more by reviewing the Shopify Consumer Privacy Policy and using the Shopify Privacy Portal.

Cookies and Similar Technologies

Apex Heat, Shopify, and authorized service providers may use cookies, pixels, tags, local storage, and similar technologies to:

  • Keep the website functioning properly.

  • Remember preferences and shopping-cart contents.

  • Maintain account sessions.

  • Process orders and prevent fraud.

  • Measure website traffic and performance.

  • Understand how visitors interact with the Services.

  • Personalize content and advertisements.

  • Evaluate marketing campaigns.

You may control certain cookies through your browser settings or any privacy controls made available through the website. Disabling cookies may prevent some features from working properly.

Marketing Communications

We may send marketing emails or messages when permitted by applicable law. You can unsubscribe using the link included in a marketing email or by contacting us.

Unsubscribing from marketing does not prevent Apex Heat from sending transactional or service-related communications concerning an order, account, return, refund, security matter, or customer-support request.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide the Services and complete transactions.

  • Maintain customer-support and business records.

  • Meet tax, accounting, warranty, dispute-resolution, and legal obligations.

  • Prevent fraud and protect the security of the Services.

  • Enforce agreements and policies.

Retention periods may vary depending on the type of information, the reason it was collected, contractual requirements, and applicable law. When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information. However, no website, communication method, storage system, or electronic transmission can be guaranteed completely secure.

You are responsible for protecting your account credentials and should not send sensitive payment or account information through unsecured email, ordinary text messages, contact forms, or AI-assisted calls.

Children’s Privacy

The Services are not intended for children under 13, and we do not knowingly collect personal information directly from children under 13.

If you are a parent or legal guardian and believe a child has provided personal information to Apex Heat, contact us so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share, as those terms are defined by applicable privacy law, the personal information of individuals under 16.

Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, including the right to:

  • Request access to personal information we maintain about you.

  • Request correction of inaccurate information.

  • Request deletion of certain information.

  • Obtain a portable copy of certain information.

  • Withdraw consent where processing is based on consent.

  • Opt out of certain targeted advertising, sharing, or sales of personal information.

  • Restrict or object to certain processing.

  • Appeal a decision concerning a privacy request.

These rights may be limited or subject to exceptions under applicable law.

To submit a request, email info@apexheat.co or call 601-647-2673. We may need to verify your identity before completing the request. An authorized agent may submit a request when permitted by law, but we may require proof of authorization and identity verification.

Apex Heat will not discriminate against you for exercising an applicable privacy right.

Third-Party Websites and Services

The Services may contain links to third-party websites, applications, payment services, tracking systems, social-media platforms, or other external services.

Apex Heat does not control and is not responsible for the privacy, security, accuracy, or practices of independent third parties. Review the privacy policies and terms of any third-party service before providing information.

International Data Transfers

Apex Heat and its service providers may process or store information in the United States and other countries. Those countries may have data-protection laws that differ from those in your place of residence.

Where required, service providers may rely on legally recognized transfer mechanisms to protect personal information transferred across national borders.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to the Services, technology, business practices, legal requirements, or service providers.

When this policy is updated, the revised version will be posted on this page and the “Last updated” date will be changed. Additional notice will be provided when required by applicable law.

Contact Apex Heat

Questions about this Privacy Policy or requests concerning personal information may be directed to:

Apex Heat
Email: info@apexheat.co
Phone: 601-647-2673
Support hours: Monday–Friday, 9:00 AM–5:00 PM Central Time

We typically respond within one business day. For the fastest response, please contact us by email.